How To Evolve Your Business Model As Times Change

Are You Prepared to Meet New Customer Needs?

We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.

In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK.

I’ve written a lot about managing your small business during the pandemic, from How to Pivot Your Small Business Strategy During the COVID-19 Crisis to How to Build a Crisis Response Landing Page.

Now, we focus on the next step: emerging from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons.

As we move forward, it’s obvious that some things are forever changed. In a recent survey, 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.

So as my province of BC, Canada starts to reopen businesses, it’s time to look at your marketing and evaluate if it still makes sense to your target audience.

How to Define Your Customers’ Needs

Let’s go back`—all the way back to 1943, when Abraham Maslow proposed his hierarchy of needs. According to his theory, people are motivated to fulfill basic requirements (food, shelter) before they move on to more advanced ones (intimate relationships, sense of accomplishment).

During the coronavirus crisis, people were focused more closely on basic necessities like staying safe from COVID-19 and getting groceries. These differing needs may also have led them to buy things they wouldn’t normally buy, like lots of hand sanitizer or takeout food multiple times per week.

Some of the customer behaviour we saw during the pandemic may be here to stay, like:

  • Continuing to wear masks in crowded areas and washing hands more frequently
  • Thinking more carefully before buying “wants”
  • Working/studying from home more of the time
  • Choosing brands that are the most empathetic and conscious

So ask yourself: how have your customer needs changed during this time? What are they expecting from you?

How to Evolve Your Business Model to Meet New Customer Needs

Just because we’re slowly returning to a “new normal’ doesn’t mean everyone is going to be hopping on planes and heading to big parties. Especially for those who have been personally affected by COVID-19, it’s going to be hard to reintegrate back into society, so to speak.

Here are a few ways you might have to pivot to meet new customer needs:

1. Maintain/increase communication around health and safety measures.

A large part of pivoting your business model will include how you communicate with your customers.

For example, salons and spas have been closed for months, and even once they reopen, consumers want to know what steps they’re taking to protect their health. Some clients won’t feel comfortable stepping into a hair salon unless they know there are certain health measures in place.

Don’t be too hasty to remove your COVID-19 landing page` or health and safety messaging from your website or Google My Business listing—rather look at updating copy with new information to put your clients’ minds at ease.

2. Address new patterns. If you’ve started offering heat-and-serve meals, curbside pickup or telemedicine sessions to customers, they may expect that going forward. This can be a good opportunity to take a closer look at what worked and evolve your business model accordingly.

If you don’t sell essential services, you may have to pivot your marketing strategy to approach different spending behaviours. Many people have been hit hard financially and won’t have as much disposable income.

Others will have become accustomed to a new way of doing things. Similarly, to what I mentioned in #1, COVID-19 has changed the way that people consume certain services.

For example, a school may have to integrate more online learning into their model to attract students who are now used to and more comfortable with totally remote classes.

Many organizations are rethinking in-person conferences and other events. Will employees want to travel to huge convention centres to network with other attendees? Or, will they be happy with a virtual conference next year, too?

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READ: 3 eCommerce Challenges & Solutions for Tough Times

There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn’t necessarily translate into increased sales for your small business.

Many consumers are hesitant to buy, either because they aren’t sure when they’ll be able to use the service you sell, or because they’ve been laid off or have had their hours reduced.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

Read more.

~~~~~~~~~

How Can You Best Meet New Customer Needs?

No matter how you evolve your business model, it’s important to remember that meeting your customers’ needs is an ongoing process. Whether it’s two weeks post-pandemic or two years, always:

Listen, listen, listen. From monitoring your customer reviews, to sending out a questionnaire, it’s never been more important to take your customers’ feelings into consideration.

Listening on social media can also be a great way to “pulse check” how your customers are interacting with your brand and content. Then, use what you’ve learned to tweak your marketing strategy going forward.

Always be engaging. I hope you’ve been doing this during the pandemic, but it’s also critical post-COVID-19. People will still be spending lots of time at home in the near future, so create uplifting, inspiring and/or informative content for your website, social media accounts, paid ads and newsletters.

Pay attention to changing trends in your industry and customer behaviour to guide your content strategy.

Here’s an example: during the pandemic, DIY was big`—from home renos to crafts. Nielsen reported that sales of yeast were up nearly 650% from a year ago, as homebound folks baked up a storm.

So think about how your customers might be using your products or services and give them good content, whether it’s bread-baking tips or how to get out of debt.

No matter what your company sells, communicating with and reassuring your clients is still paramount. And remember: your customers can tell the difference between a sales gimmick and authenticity, so make sure you’re communicating value every time.

So what comes after the crisis? Nobody really knows for sure. But by pivoting your business model as needed now, you’ll be ready for whatever the future brings!

To your business success,Susan Friesen

Category:Education

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Indonesian military plane disappears

Friday, June 27, 2008

A Casa-212 aircraft owned by the Indonesian air force disappeared while on a flight from the capital Jakarta to Bogor in West Java Friday morning.

The plane was carrying 12 Indonesian military personnel and 6 civilians including a British, Singaporean and Indian national.

The plane was tasked to test a new digital camera designed to conduct aerial mapping and topography.

The aircraft was last sighted on radar in the Salak moutain region on the main island of Java, 90 kilometers (60 miles) southeast of the Indonesian capital.

The Indonesian military has deployed a search and rescue team in the area.

Authorities fear that the aircraft crashed in a densely forested area making any rescue difficult.

Air Force spokesman Chaeruddin Ray said the region was covered in thick fog and in a rough terrain.

Three planes and forty people were deployed into the region to look for the downed plane.

Indonesia has been plagued with several plane accidents resulting in a ban on the entry of Indonesian airlines into European airports. This is the second incident in Indonesian aviation involving a Casa-212. In January of 2008, a similar plane model owned by a private company also crashed.

The Casa-212 is a design by Spanish avionics company Construcciones Aeronáuticas, a turbo-prop plane designed for a short take-off and landing.

The Spanish company licensed an Indonesian avionics firm to assemble and manufacture this aircraft.

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Wikinews interviews Joe Schriner, Independent U.S. presidential candidate

Saturday, April 17, 2010

Journalist, counselor, painter, and US 2012 Presidential candidate Joe Schriner of Cleveland, Ohio took some time to discuss his campaign with Wikinews in an interview.

Schriner previously ran for president in 2000, 2004, and 2008, but failed to gain much traction in the races. He announced his candidacy for the 2012 race immediately following the 2008 election. Schriner refers to himself as the “Average Joe” candidate, and advocates a pro-life and pro-environmentalist platform. He has been the subject of numerous newspaper articles, and has published public policy papers exploring solutions to American issues.

Wikinews reporter William Saturn? talks with Schriner and discusses his campaign.

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Do You Know How To Classify All Kinds Of Kids Toys

Do You Know How To Classify All Kinds of Kids Toys

by

bonner

Generally speaking, kids toys are designed and manufactured to different age groups, which is related to children’s ages and intelligence characteristic. Toys for children playing should based on the adaptability as the premise. In China, the age dividing line is about 14 years old.

[youtube]http://www.youtube.com/watch?v=FWfAfkuarWQ[/youtube]

As the good kids toys, they should have the critical factor that they should have the ability to attract children’s attention and ability. Based on such condition, kids toys should have the bright colors, fair-sounding sounds, safe and easy to control. What parents have to pay attention is that because children are during the growth phase, which is not stable, as a result, they always have the different hobbies at different ages. As usual, they like the new thing and gradually dislike the old ones. According to the ages feature, kids toys can be divided into toys for children under three years old, toys for children between three and seven years old, toys for children between seven and ten years old and toys for children between ten and fourteen years old. According to different raw material, common kids toys can be divided into wooden toys, metal toys, cloth toys, stuffed animals toys and so on. According to more detailed standard s, kids toys can be divided into categories showed below. Firstly, puzzle toys. As is known to all, puzzle toys can improve children\’s cognitive ability, analytical ability, imagination and satisfy their sense of achievement. Secondly, game toys. Based on the basis of improving children’s cognitive ability, playing with game toys is beneficial to their thinking ways, operating ability and hand-eye coordination. Thirdly, number and calculating toys. When playing with such type kids toys, their brain would be developed and they have the basic concept on the shape, quantity. Fourthly, tools toys. When playing with tools toys, children can know and grasp the shapes, colors and structure of all kinds of toys. From the playing process, their operating ability and imagination can be enhanced. Fifthly, building blocks. Playing with building blocks can stimulate the children to operating with hands and they can build shapes with their own imagination. After the playing, they always have the sense of achievement. Sixthly, traffic vehicle toys. If parents buy such traffic vehicle toys for their children, they should know the basic knowledge about train, all kinds of car and engineering vehicles. Based on these knowledge, they use their hands and imagination to assemble all the parts. Gradually, they would know the change relation of all the parts.

Copyright by Tony Steve. Lots of

Bus Toy Sale

such as

Toy City Bus

,

RC Bus

and so on are offered at Ezbustoys bus toy online store for both kids to play and model fans to collect. Affordable price and top quality.

Article Source:

ArticleRich.com

FIFA World Cup 2018 quarterfinals: France, Belgium beat Uruguay, Brazil

Monday, July 9, 2018

On Friday, France defeated Uruguay 2–0 in the FIFA football World Cup quarter-finals and Brazil lost 1–2 against Belgium. With this defeat only countries from the UEFA Confederation are now remaining in the tournament.

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Hong Kong’s only railway company modifies regulations

Monday, June 7, 2010

The MTR Corporation, the only railway company in Hong Kong since the rail merge in 2007, has loosened their rules. The corporation proposed the new modifications, then transferred the proposal to the Legislative Council, and will be effective from September 2010.

The new set of rules allow ‘non-disruptive’ use of profanity in private conversations, and the punishment for inflammatory use of expletives is lowered from a fine of HK$5000 to HK$2000. The new set of rules have also excluded the regulation against wandering in MTR premises, as well as the rule against attempting to eat or drink.

Democratic Party member James To has expressed his concerns about a new rule that outlaws the display of promotional material. According to To, the wearing of Tiananmen Square Incident-related T-shirts or acting the Goddess of Democracy may breach the new MTR rules.

He also deems two other regulations, namely the prohibition of distracting MTR staff members and photography and video-recording in the train carriages, ‘unreasonable’.

Unionist Li Fung-ying is also confused whether chewing gum was considered food. MTR head of operations Choi Tak-tsan replied that only what is regarded as food counts. They had not yet discussed on this matter, said Choi, and will soon. Li is also concerned about the rule which prohibits the entering of the first-class carriage without buying a ticket. Her main concern is whether the passenger will be allowed to buy the ticket rather than being fined HK$500.

Wong Kwok-hing believes that the MTR corporation should call upon more effort to advertise a more ‘civilised’ and ‘polite’ way of taking the train. Jeffrey Lam thinks that the new rules do not do enough to restrict shouting. MTR replied that anyone who shouts in the train can be advised to leave the train or even prosecuted.

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NFL: Ricky Williams applies for reinstatement

Friday, April 6, 2007

Miami Dolphins running back Ricky Williams, who has applied for reinstatement to the NFL, told ESPN Radio’s Dan Patrick on Friday that he hasn’t gotten high on drugs “in maybe three years.” Williams credited yoga with replacing drugs to ease stress.

Williams was suspended in April 2006 for violating the NFL’s Substance Abuse Policy. Reinstatement to the league requires clinical evaluation and sending a hand-written letter to Roger Goodell, commissioner of the NFL. Williams stated: For the most part, as long as you follow the rules, you have a pretty good shot to be reinstated. Half of it is testing and the other half is you have to talk to someone on a weekly basis.

During the radio broadcast, Patrick asked Williams when the last time he had been drug tested. Williams’ anwser was Two minutes ago. and that he had passed.

Williams blamed the high levels of stress involved in playing football with his use of Marijuana. He said the only way to deal with it was “to go home, relax on the couch, roll up a joint and take a couple of puffs.”

Williams told Patrick during the interview that he hadn’t spoken with new Dolphins head coach Cam Cameron yet. Addressing what the Dolphins may or may not choose to do with him, Williams said that he would be “fine with whatever happens.”

Williams said, when asked why he wants to return to the NFL: “For me, it’s a test to see if all this work I’ve done is really worth something. If I can go to the NFL and have success, that would speak a lot for yoga and what I’ve learned and offer a lot of people who have dealt with the same issues I have a way out.”

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Airport Parking Top Support To Really Feel At Ease

Airport Parking – Top Support to Really feel At Ease

by

Normand Martt

The best Airport Parking service will bring a smile on your face. Truth is quality and reliable parking guarantees you quick access to the airport. This is a smart option, even if you need to leave your car there for a few days. It is no news that passengers are often in a hurry to get to take their flight, so the right company can prepare units and transportation that will help you get to any of the terminals in less than 3 minutes.

Most often the International Airport parking lot is located on the main Avenue, facing the international zone of the terminal building, next to the bus terminal outside. It offers 24 hour service, 365 days a year. It offers a good capacity of maybe 2000 vehicles, which are monitored by a security system CCTV to provide greater security for their guests during their stay in the facility. Facts There is no doubt that your car is an extension of you, so it is important to take good care of it. Top Airport Parking experts serve to help you make the time out of your car and whenever you get back you will find it like new. Odds are you do not want to spend any additional minute in the airport. As soon as you get off the plane, you can step into your car. There will be no delays for you to continue your day as you planned. Benefits The best company knows the output should be quick. Thus, services are 100% deductible. Most often, they have a reliable billing system and they even accept credit cards. In short: • Billing system 100% deductible. • Service aesthetics and auto mechanics. • Continuous transport circuits every 7 minutes. • 24 hrs. • Excellent location at the Airport. Through this, Airport parking offers a variety of services that you can do to your car while you travel. All services operate under the international standard. They certainly ensure customer satisfaction. For your convenience, parking has restrooms, elevators, car wash service, and area of billing and prepaid boxes. Similarly, the international parking spaces are preferred by people with disabilities, the elderly and pregnant women because it is located a few meters of the entrances to the terminal building and bus terminal outsiders. Recommendations You need to: Follow the signs and speed limits. Make sure your vehicle is locked while in the parking lot. Remember the box number and the level where you left your car. Keep your parking ticket, because if you lose you must pay the replacement cost. Once you have made payment for the parking service, you have 15 minutes to remove your vehicle from the premises. For more information, call Airport parking, serving 24 hours from Monday to Sunday. It can accommodate enough vehicles; and as mentioned above, they are permanently monitored with an innovative and modern security system. You can have total ease thanks to the top surveillance cameras connected through CCTV. In short, it offers greater security to help people feel at ease during their stay in the respective facility. newcastle airport car parking

Article Source:

ArticleRich.com

[youtube]http://www.youtube.com/watch?v=d0iUPtjfByU[/youtube]

Conductor Jeffrey Tate dies aged 74

Monday, June 5, 2017

Conductor Sir Jeffrey Tate died on Friday. He was born on April 28, 1943 in Salisbury, England with spina bfida and kyphosis.

Tate moved with his family to Farnham, Surrey and attended school there. Despite his disabilities, he achieved a four-decade career conducting operatic and symphonic music, following a medical degree from Cambridge and medical residency at St Thomas’ Hospital, London. He began in London Opera Centre with a scholarship and was a Royal Opera House répétiteur in 1971.

He recorded ten complete operas with director Georg Solti. He also assisted Pierre Boulez with Der Ring des Nibelungen at Bayreuth in 1976, and later conducted the complete Ring himself more than twenty times, and the complete Lulu on its premier at the Paris Opera in 1979.

He was knighted six weeks before his death, for his services to music, as part of the 2017 New Year Honours.

He was in Lombardy, Italy when he died, reportedly in rehearsal due to a heart attack, at the age of 74.

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